With roughly 1.7 billion people with an account, Facebook is certainly one of the most widely used social media platforms used across the world today. And though it’s free, Facebook isn’t charity. It has a product, and that product is its users. In fact, the company cleared a tidy $5.2 billion from user-directed ads in the first quarter of 2016 alone. To best design and target those ads, Facebook uses internal experiments to predict user behaviors, commonly referred to as neuromarketing. As such, Facebook needs to address the same ethical questions other behavioral scientists do. Now, just to avoid charges of unethical conduct, Facebook has set up an Institutional Review Board. But there are two major problems. According to Wired, the five members of the board are Facebook employees, which is an inherent conflict of interest. Also, researchers have the power to refuse to submit a study to an IRB board. If that's the case, then what's the point of having an IRB at all? Setting up Facebook's IRB was a good first step. The second, riskier stage, will be giving it some teeth.
http://www.wired.com/2016/06/facebooks-research-ethics-board-needs-stay-far-away-facebook/
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